SOE Efforts Bring Cookie Monster to Guilford County to Celebrate Local Collaboration with Sesame Street in Communities

Posted on May 06, 2019

Everyone’s favorite furry, blue, cookie-loving monster is coming to Guilford County this week! His love for cookies is simply summed up in his favorite quote: “C is for Cookies. That’s good enough for me.” However, Cookie Monster’s upcoming visits to Guilford County are to celebrate a local collaboration that leverages the simplicity and familiarity of Sesame Street characters to help parents and professionals discuss complicated issues with young children.

Guilford County is one of a small number of communities in the United States that has a formal partnership with Sesame Street in Communities (SSIC), which is the nonprofit arm of Sesame Street that offers online and print resources to foster positive development in early childhood. In addition to resources that foster positive academic, social, and physical development, SSIC resources use familiar characters to address serious challenges that families may face, such as trauma, homelessness, community violence, and grief.

The Sesame Street in Communities-Guilford County collaborative is spearheaded by five local organizations: UNC Greensboro’s Healthy Relationships Initiative, the Guilford County Partnership for Children, Guilford Child Development, the United Way of Greater High Point, and Ready for School, Ready for Life.

Christine Murray, director of the Healthy Relationships Initiative and a professor in the Counseling and Educational Development (CED) Department in the UNCG School of Education, said, “Our organizations have been working independently for the last few years to embed the Sesame Street in Communities resources into our programs. Last year, we formalized our local collaborative so that we could most effectively share these resources with families and professionals in our community. The May 7th events will be a great way to celebrate our collaboration and spotlight the wonderful resources that our partnership with Sesame Street in Communities brings to Guilford County.”

Two free launch events will occur on May 7th, with the morning program at the High Point Public Library and the afternoon program at the Greensboro Public Library. Both events will feature appearances by a walkaround Cookie Monster character, performances by local band, Big Bang Boom, free cookies, and family-friendly activities.

“We know that families in our community face many difficult challenges when raising young children,” said Murray. “The resources from Sesame Street in Communities offer some kid-friendly tools that parents and professionals can use to help young children through challenging times.”

For more information, visit the Facebook event page or

Event Details
A Sweet Celebration: Community Launch Events for Sesame Street in Communities – Guilford County
Tuesday, May 7th, 2019
● 10:00 to 11:30 a.m.: High Point Public Library (901 N Main St, High Point, NC 27262)
● 3:30 to 5:00 p.m.: Greensboro Public Library (Central Branch; 219 N Church St, Greensboro, NC 27401)

About Healthy Relationships Initiative: The Guilford County Healthy Relationships Initiative
Healthy Relationships Initiative (HRI) is a countywide movement to infuse the local community with information and resources to promote happy, healthy, and safe relationships and prevent the negative consequences of relationships distress. HRI involves a partnership between the UNCG Department of Counseling and Educational Development and Phillips Foundation. In addition, HRI is supported by strong partnerships with a variety of other community-based organizations in Guilford County, including Phillips Foundation grantees and other public and private organizations.